What Is Email Marketing Job? A Practical Guide for New Marketers

In today’s fast-paced digital age, what is email marketing job is one of the most searched queries among aspiring marketers. Email marketing is not just about sending newsletters—it’s a strategic, skill-based role focused on customer engagement, conversions, and measurable results.

But what exactly does an email marketing job include? What skills do you need, and how can you start?

Let’s break it down.

Why Email Marketing Jobs Are in High Demand

Email marketing continues to dominate because it’s personal, permission-based, and incredibly profitable. In fact, according to HubSpot, email marketing offers an ROI of $36 for every $1 spent.

Unlike social media, where algorithms limit visibility, email lands directly in your subscriber’s inbox—no middleman. That’s why brands are actively hiring professionals who can manage email funnels, build lists, and optimize campaigns.

In 2025, when attention is more fragmented than ever, what is email marketing job becomes not just a role—but a revenue-driving function in every business.

What Is Email Marketing Job?

What Is Email Marketing Job
Corporate Management Strategy Solution Branding Concept

So, what is email marketing job in a real-world setting?

It involves planning, designing, writing, and automating email campaigns that connect with potential and current customers. The goal is to drive action—whether that’s clicking a link, buying a product, signing up for a webinar, or simply staying informed.

It includes responsibilities like:

  • Writing effective subject lines and email copy
  • Segmenting audiences for better targeting
  • A/B testing emails to improve performance
  • Setting up automation sequences
  • Analyzing performance (open rates, CTRs, conversions)

This job blends creative writing, data analysis, psychology, and marketing tech.

Top Roles in Email Marketing

Understanding what is email marketing job also means knowing the roles available:

1. Email Marketing Specialist

Executes email campaigns, tracks metrics, and maintains email lists.

2. Email Marketing Manager

Leads the email strategy, segmentation, and automation systems.

3. Copywriter (Email)

Crafts compelling email content that converts.

4. CRM Specialist

Manages customer data and email integration with CRMs like HubSpot or Mailchimp.

5. Marketing Automation Expert

Builds and optimizes email workflows using platforms like ActiveCampaign or Klaviyo.

Most companies combine these roles based on team size. But whether you’re in a startup or agency, your role will impact customer relationships directly.

Must-Have Skills for Email Marketing Jobs

To truly excel in what is email marketing job, you need a mix of creativity and analytical thinking.

  • Copywriting – Write persuasive content in short formats
  • A/B Testing – Test subject lines, layouts, and CTAs
  • Audience Segmentation – Send the right message to the right person
  • Analytics – Monitor performance and adapt campaigns
  • Compliance Knowledge – Understand laws like GDPR and CAN-SPAM

These skills don’t just make you hireable—they make you indispensable.

Tools You’ll Use in Email Marketing Job

Knowing what is email marketing job means being familiar with modern tools. Here’s what most companies use:

  • Mailchimp – Easy for small businesses and newsletters
  • ConvertKit – Best for creators
  • Klaviyo – Designed for eCommerce email automation
  • ActiveCampaign – Advanced automation + CRM
  • Google Analytics – To track traffic and conversions from email

Mastering these platforms will boost your portfolio instantly.

Salary & Career Growth Opportunities

The more skilled you are, the better you earn. Here’s a quick salary breakdown:

RoleAverage Salary (India)
Email Marketing Executive₹2.5 – ₹5 LPA
Email Marketing Manager₹6 – ₹12 LPA
Freelance (Global)$20 – $80/hour

With experience, you can evolve into a CRM Manager, Digital Strategist, or even start your own email marketing agency.

How to Start a Career in Email Marketing

Still wondering what is email marketing job and how to get into it?

Start here:

  1. Take a Digital Marketing Course – Make sure it includes email marketing modules.
  2. Practice Using Free Tools – Create demo campaigns in Mailchimp.
  3. Build a Portfolio – Include campaign samples, open rates, A/B tests, and analytics screenshots.
  4. Freelance or Intern – Get real-world experience with small brands.
  5. Learn from Industry Blogs – Read Campaign Monitor and HubSpot.

Also, read our in-depth blog on digital marketing tips to understand how email fits into the bigger picture of online marketing.

Conclusion

So, what is email marketing job?

It’s more than sending emails. It’s about strategy, psychology, creativity, and ROI. It’s one of the most powerful marketing channels and offers long-term career growth.

In 2025 and beyond, companies of all sizes—from startups to multinational brands—will continue to depend on email experts who can build trust, convert leads, and grow revenue.

Whether you’re starting your digital journey or looking to specialize, email marketing is one of the smartest, most scalable career paths available today.